Black River Falls, Wisconsin
Cars, SUVs, minivans, and large passenger vans for daily trips, weekly needs, insurance replacements, and group travel. Family-owned and serving western Wisconsin since 1983.
A few reasons people choose Riverside Auto Rental — and one phone call gets you started.
Need a ride while your vehicle is being repaired? We offer affordable daily and weekly rentals so you stay on the road without missing a beat.
Adjusters and body shops trust Riverside Auto Rental for hassle-free insurance replacement vehicles. We work directly with your provider to simplify the process.
How Insurance Replacement Rentals Work →Exploring western Wisconsin? Rent a car, SUV, minivan, or large passenger van for your group. We're conveniently located right off Highway 54 near I-94.
Drivers from Tomah, Sparta, Neillsville, Warrens, Melrose, and Osseo regularly pick up here. From Sparta, the drive is ~35–40 minutes via WI-27.
See locations & drive times →No call center, no airport markup, no surge pricing. Riverside Auto Rental is Black River Falls' independent, family-owned rental — same family, same phone number, since 1983.
Why rent local, not chain →From compact daily drivers to a 15-passenger van — we have what you need.
Most Popular
Riverside Auto Rental is one of the only providers in western Wisconsin offering large a 15-passenger van and 7-passenger minivans. Perfect for:
"I rented a 15-passenger van for a family trip taking my daughters to a volleyball tournament in Kansas City. The entire rental process was completely seamless. Staff is super friendly, quick paperwork, and no hassle at all. The van was a perfect fit for our needs."
"My car broke down late at night on my way to a business meeting in Eau Claire. I called Riverside Auto Rental and was able to reach Tas after hours. She immediately arranged a reliable rental for early the next morning so I wouldn't miss my appointment. They truly go above and beyond — saved the day and made a stressful situation stress-free."
"I had a state wrestling tournament and my dad's car broke down — we had a flat tire about a mile away from Black River Falls. We were trying to get any kind of help, and there was no one willing to come out. They were lovely. My dad told them what happened, and they rushed to get us a car as fast as possible so I could get to my tournament. Great service. The car was clean and smelled good. I would definitely recommend it!"
"We needed a 7-passenger minivan for our family trip to my nephew's graduation party and Riverside Auto Rental was fantastic from start to finish. Tas was extremely helpful and answered all of our questions right away. The minivan was spotless, clean, and in perfect working order — ready to go with no issues at all."
Three things — that's it. Quick, easy, and you're on your way.
Credit or debit card (Visa, Mastercard, or Discover; no American Express or checks) linked to your checking account.
A current, valid driver's license issued by any U.S. state.
Bring proof of auto insurance showing your policy number and expiration date.
First time renting? Read our first-timer's guide to renting a car. Trying to choose a rate? See our daily vs. weekly rental rates breakdown. Bigger group? Read car vs. van rental — how to choose.
Recent notes on vans, insurance replacements, and renting in western Wisconsin.
Riverside Auto Rental is at N5856 Wi-54, Black River Falls, WI 54615 — easily accessible from I-94. We share a building with Riverside Auto Sales, a trusted name in Black River Falls since 1983.
| Monday–Friday | 8:00 AM–5:00 PM |
| Saturday | 8:00 AM–noon |
| Sunday | Closed |
One pickup location on Highway 54 — most communities in the region are within 20–40 minutes.
~30–35 min · I-94 West, Exit 116
Family-owned since 1983 in Black River Falls. Insurance replacement rentals, and a 15-passenger van is available.
Directions & details →~35–40 minutes via WI-27
Family-owned since 1983 in Black River Falls. Insurance replacement rentals, and a 15-passenger van is available.
Directions & details →~35–45 min
Family-owned since 1983 in Black River Falls. Insurance replacement rentals, and a 15-passenger van is available.
Directions & details →~25 min · I-94 West, Exit 116
Family-owned since 1983 in Black River Falls. Insurance replacement rentals, and a 15-passenger van is available. Book the van early for Cranberry Festival weekends.
Directions & details →~20 min · WI-54 North (direct)
Family-owned since 1983 in Black River Falls. Insurance replacement rentals, and a 15-passenger van is available.
Directions & details →~30–35 min · I-94 East, Exit 116
Trempealeau County drivers use us for a 15-passenger van, weekly rentals, and insurance replacements.
Directions & details →You need three things: a valid driver's license, a credit or debit card (Visa, Mastercard, or Discover; no American Express or checks) linked to a checking account, and proof of auto insurance showing your policy number and expiration date. That's it — quick and easy.
Yes. We keep two Ford Edge SUVs and an all-wheel-drive Subaru Outback in the fleet. SUV/AWD rentals start at $80/day and are popular for Wisconsin winter driving, icy roads, and gravel access to hunting land. See rates and details on the SUV & AWD rental page.
Yes. We work directly with insurance adjusters and body shops across western Wisconsin to provide hassle-free replacement vehicles while your car is being repaired. Call us at 715-396-1466 for an insurance rental quote. Learn more about insurance replacement rentals.
Absolutely. Riverside Auto Rental is one of the only providers in the Black River Falls area offering a 15-passenger van. It is popular for family reunions, church groups, sports teams, and group tourism throughout western Wisconsin.
We're open Monday–Friday 8:00 AM–5:00 PM, Saturday 8:00 AM–noon, and Sunday closed. After-hours drop-off returns are available. Located at N5856 Wi-54, Black River Falls, WI 54615.
Our fleet includes intermediate cars, full-size cars, SUVs, an all-wheel-drive Subaru Outback, 7-passenger minivans, and a 15-passenger van. Local renters get unlimited mileage on the published local rates for cars and SUVs. Non-local rates are intermediate $75/day or $450/week, full-size $85/day or $510/week, and SUV/AWD $100/day or $600/week, plus a per-mile charge. Call 715-396-1466 for the per-mile rate. Local means residents of Black River Falls and Jackson County, WI.
We're at N5856 Wi-54, Black River Falls, WI 54615 — right on Highway 54, easily accessible from I-94. We share our location with Riverside Auto Sales. Call 715-396-1466 for directions.
